9Yards Events Pvt Ltd. is a passion driven boutique event cum marketing agency. Our key strength and specilization is in understanding your brand and creating custom marketing solutions.

As a new are experiential marketing company we work across various sectors in India, and specialize in fashion and lifestyle brand marketing activities.

We are viewed as one stop solution provider by brands that recognize us for innovative and integrated approach, planning and meticulous exectuion. 9Yards is a marketing and entertainment company that aims to create events and experiences that will inspire and transform.

Our primary focus is to work closely with clients and help them succeed in setting and meeting their marketing goals.


Nasir Imam

Founder, MD

Nasir is a highly skilled Marketing and SCM professional who comes with over 16 years of global market experience with strong work ethics. He played an important role in setting up the entire supply team for Unisys in India. Nasir has got significant exposure to USA, Europe and LACR markets in private and public sector. Has worked closely with Brands like Tommy Hilfiger, RCE electronics, Unimetrix, Pine1 etc. and has won several prestigious awards during his tenure in corporate world.

Nasir is committed to excellence by reducing the company’s total cost of ownership while increasing the return on investment through leveraging resources. Have been appreciated and rewarded for out of box thinking and providing innovative ideas to complex problems

He was awarded with the Best Manager and Target Achiever Award at Meridian group of companies. A team builder with a positive attitude and an exceptionally strong record in people development. Unmatched ability to motivate people towards a common goal and synergize teams.

Sanober Mannan

Founder, CEO

A dynamic marketing enthusiast with over 15 years of hard-core marketing and advertising experience across Fashion & Lifestyle, FMCG, Mobile service providers, Bank/insurance etc. Has worked on brands like Britannia, Airtel, Titan, Tanishq , ING Vysya Bank, UB to name a few. Marketing and Advertising has never been a job for her. It is her passion. She is known for her great intuition and hold on the consumer’s nerve. It is this quality of her that has led to all the in-numerous successful campaigns that she has handled over the years.

Sanober is best known for her skills in Brand Consulting, Campaign Management, Marketing Plan, Media Plan, Digital and Blogger Activations.

Her prudence of using the marketing budget is a rare quality not many marketers can boost off. Bang for the buck is what she believes in.

Her love for the subject and her eagerness to help more and more brands to create a name for themselves has led her to start 9Yards Marketing Consultancy Pvt. Ltd. Her last corporate assignment of 8 years in Tanishq has been her most successful and fruitful sting. The brand has grown from a humble 2300cr in 2008 to a 9500cr brand today. Marketing has certainly been one of the key reasons for its growth.

Sanober has been one of the key stakeholders of the most talked about and loved campaigns and commercials of Tanishq. It is these campaigns of Tanishq which has ensured the brand’s position right at the top since inception. From being the first and only branded jewellery player then to being a love brand today, Tanishq has maintained its position of being the most aspirational, loved and desirable brand even today in the category which is highly cluttered today.